Privacy Policy

1. Who we are

This website is operated by NCM Technology Ltd, trading as MarketStrike ("we", "us", "our"). MarketStrike is a commercial-signal intelligence service that helps B2B sales and marketing teams identify accounts that show a genuine commercial reason to buy.

We are the data controller for personal data processed through this website. If you have any questions about this policy or how we handle your information, please contact us at:

2. What data we collect

We collect personal data only in the following circumstances:

Contact form submissions

When you complete the contact form on this website we collect your name, email address, company name and website (where supplied), and the target-market brief you submit. This information is submitted by you voluntarily.

Cookies, analytics and ad conversion measurement

We use a small number of cookies. Details of each category are set out in Section 7 below. If you accept optional cookies, we use Plausible and Google Analytics to understand how the site is used, and Google Ads conversion measurement to understand whether an ad visit results in a completed market opportunity scan request. We do not use these tags for remarketing or personalised advertising.

Server logs

Our hosting infrastructure automatically records standard server-log data (IP address, browser type, referring URL, date and time of request) for security and operational purposes. This data is retained for up to 30 days and is not used to identify individuals.

3. How we use your information

We use the personal data we collect for the following purposes:

• To respond to your enquiry or message submitted through the contact form.
• To carry out analytics that help us improve the site (only if you have consented to analytics cookies).
• To measure which Google Ads visits result in completed market opportunity scan requests (only if you have accepted optional cookies).
• To protect our website against fraud, abuse, and security threats.
• To comply with any legal obligation to which we are subject under English law or UK legislation.

We do not sell, rent, or otherwise trade your personal data with third parties for their own marketing purposes.

4. Legal basis for processing

We rely on the following lawful bases under UK GDPR:

• Legitimate interests — responding to enquiries you have initiated, maintaining site security, and server-log processing.
• Consent — optional analytics and advertising-conversion measurement cookies (where you have accepted via our cookie banner).
• Legal obligation — where we are required to process or retain data by applicable law.

5. How long we keep your data

We retain personal data only for as long as necessary:

• Contact form data — up to 24 months from the date of your submission, or until you ask us to delete it, whichever is earlier.
• Analytics and conversion-measurement data — retained according to the settings in the relevant measurement provider and reviewed periodically.
• Server logs — up to 30 days.

6. Who we share data with

We use the following categories of third-party service providers to operate this website. Their role as processor or independent controller depends on the service and the applicable data-protection terms:

• Hosting and infrastructure — our website is hosted on distributed cloud infrastructure. Data may be processed outside the UK or EEA only where appropriate safeguards apply.
• Analytics — if you consent, we use Plausible and Google Analytics to understand site usage.
• Advertising conversion measurement — if you consent, the Google tag records that a completed market opportunity scan request followed a Google Ads visit. We have disabled ad-personalisation signals and do not use this tag for remarketing.
• Email delivery — contact form submissions are routed to us via a transactional email service.
• Bot protection — our contact form uses a CAPTCHA service (Cloudflare Turnstile) to prevent automated submissions. Turnstile is designed to be privacy-preserving and does not set tracking cookies.

We do not transfer your personal data to countries outside the UK or EEA unless appropriate safeguards are in place (such as the UK International Data Transfer Agreement or equivalent standard contractual clauses).

7. Cookies

Cookies are small text files stored on your device by your browser. We use the following categories:

• Essential cookies — strictly necessary for the website to function (e.g. storing your cookie-consent preference). These cannot be disabled.
• Optional measurement cookies — used for site analytics and to measure completed market opportunity scan requests from Google Ads. These are only set if you click "Accept optional cookies" on our cookie banner. They are not used for remarketing or personalised advertising.

You can change or withdraw consent to optional measurement cookies at any time using the Cookie settings control in the website footer.

8. Your rights

Under UK GDPR and the Data Protection Act 2018 you have the following rights in relation to your personal data:

• Right of access — to request a copy of the data we hold.
• Right to rectification — to ask us to correct inaccurate or incomplete data.
• Right to erasure — to ask us to delete your data in certain circumstances.
• Right to restrict processing — to ask us to limit how we use your data.
• Right to data portability — to receive your data in a structured, machine-readable format.
• Right to object — to object to processing based on legitimate interests.
• Right to withdraw consent — where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of earlier processing.

To exercise any of these rights, please contact us at privacy@marketstrike.net. We will respond within one calendar month of receiving your request.

If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the UK supervisory authority, the Information Commissioner's Office (ICO):

9. Children

This website is directed at business professionals. We do not knowingly collect personal data from anyone under the age of 18. If you believe a child has submitted data to us, please contact us and we will delete it promptly.

10. Links to other websites

This website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies before providing any personal data.

11. Changes to this policy

We may update this Privacy Policy from time to time. Where changes are material we will post a notice on the site and update the "Last updated" date at the top of this page. Where a change requires fresh consent, we will ask for it again.